What is a power bank station?

Table of Contents
1.What is a power bank station(Product definition)?
2.What is the market potential of power bank station?
3.The benefits brought by shared power bank station!
4.What is the shared power bank business model?
5.What are the product characteristics of a portable charger station?
6.Case study and data analysis
7.How to develop a power bank station business?

1.What is a power bank station(Product definition)?

A power bank station is a rental device that provides temporary charging services for mobile devices (such as smartphones, tablets, and Bluetooth headsets). Users can rent a power bank by scanning a QR code with a camera, scanning a QR code with an APP, scanning a payment code, or using a POS terminal to swipe a card or NFC (Apple Pay / Google Pay / Samsung Pay) for payment. After using the power bank, users can return it to any charging station that supports the service.  

Phone charging locker can provide users with mobile device charging solutions anytime, anywhere, solving the psychological anxiety of users about insufficient power of mobile devices in work and life. Similar to the shared bicycle/car rental model, users can obtain services at any time through outlets distributed everywhere. Or the vending machine sales unattended 24 hours to meet customers anytime, anywhere self-service use and access to related services.  

2.What is the market potential of power bank station?

The global power bank market (all categories) was valued at $15.9 billion in 2023 and is expected to reach $22.13-34 billion by 2032. The popularity of smartphones and the development of the mobile Internet have deepened users' dependence on smartphones. The flexible phone charging station has become the first choice for users to travel and emergency charging. Recent survey data show that the mobile charging station market is growing rapidly.

Verified Market Reports analysis, the power bank vending machine rental service market in 2024 is valued at $1.5 billion, is expected to accelerate growth, will reach $5.2 billion by 2033, 2026 to 2033 compound annual growth rate of 15.2%.

Data source: Verified Market Reports

The feasibility of the rental power bank business model has been fully verified in the Chinese market. According to iResearch data, the Chinese power bank rental station market size reached 12.6 billion yuan in 2023, and is expected to reach 15-50 billion yuan in 2025 (different institutions have large differences in forecasts).

42.5% of users' mobile phone battery life is only 5-8 hours, 40% of users charge more than 3 times a day, 64.3% of users prefer to choose shared power bank for charging, 80.9% of users use power bank sharing multiple times a year.

 Data source: iResearch

North American cell phone charging station market: The US cell phone charging station market is mature, second only to China, and there is still huge growth opportunity. The sharing economy is very popular in the United States.

European mobile phone charging station market: Europe pays more attention to environmental protection and sustainable development. mobile phone charging station can be positioned as an environmentally friendly alternative to traditional charging. New environmentally friendly products such as solar mobile phone charging station can open up the European mobile phone charging station market faster.

Southeast Asian power bank rental market: With the increase in smartphone penetration and the acceleration of urbanization in Southeast Asia, the Southeast Asian power bank rental market is growing rapidly. Southeast Asia is in the early stage of development, with low competition and great growth opportunities, and investors have more advantages in investing in the fast charging power bank market.

Other fast charging power bank markets: Eastern Europe, Africa and the Middle East and other portable charger station markets are in the early stage of development, is a blue ocean market, with huge market growth potential. Eastern European smartphone penetration and mobile payment drive market demand.

South America Brazil, Argentina, Chile and other countries young people's consumption power and technology acceptance is high.

The development of tourism and frequent large-scale events in the Middle East UAE, Saudi Arabia, Qatar, demand is rising.

South America has natural demographic advantages.

When the power of mobile devices is insufficient, users are prone to "power anxiety". When the power drops to 20% or lower, nearly 90% of users feel worried, frequently check the power, and are in urgent need of charging opportunities. Traditional charging methods are not convenient. Users are in urgent need of rental power bank station to provide convenient and safe mobile charging solutions.

 The global smartphone penetration rate is high and continues to grow. It is estimated that by 2029, the number of global smartphone users will reach about 8.064 billion. The continued growth of global smartphone users, the increase in mobile Internet usage time, and the launch of 5G networks to accelerate battery consumption have created a huge potential user base for rental power bank station, making rental power bank station a necessary service for people.

 Data source: Ericsson

3、The benefits brought by shared power bank station!

Shared power bank station meets travel, business, and leisure needs. Avoid the hassle of carrying your own charger.

Rent by the time, borrow and return at any time, charge on the go, replace the situation where the phone is locked and cannot be used.

No need to worry about forgetting to bring your own power bank and charger, solve the situation where the mobile device suddenly runs out of power.

The benefits of shared power bank station to society: the need for environmental protection, rental instead of purchase, recycling.   

The benefits of shared power bank to business companies: 

Link more business opportunities, advanced meetings, banking institutions, high-end hotels and other free charging services to customers, without having to prepare a lot of messy charging cables.

Shopping malls place power bank vending machine to attract local residents and tourists, their stay time varies. Layout close to shops, food courts and entertainment areas can attract users whose phones are out of power while shopping or leisure activities.

Airports provide an excellent venue for power bank rental station, as passengers are trapped here, have a high demand for charging, and may be less sensitive to price due to emergencies. Strategic layout near boarding gates and waiting areas is critical to maximizing utilization.   

Restaurants provide valuable services by hosting power bank rental station sites to attract customers and potentially increase their stay time.

Scenic spots: Scenic spots are important places, tourists usually need to charge their equipment for a long time to take photos and use navigation, keep the equipment charged to capture memories and the importance of navigation.

Mobile phone charging vending station is also in bars, nightclubs, hotels, hospitals and various other high-traffic or long-stay places.

The sharing power bank station model is a successful reflection of the broader sharing economy trend, and strategic partnerships and integration with other complementary sharing economy services can create synergies, enhance user convenience and expand the coverage of sharing power bank.

4、What is the shared power bank business model?

Sharing power bank provides short-term rental services for portable power banks to solve the problem of insufficient mobile phone power. shared power bank achieves profitability through multiple channels such as rental duration charges, deposit income, advertising income and value-added services.   

The core business logic of power bank sharing station: 

Convenient charging service:Provide mobile device charging solutions anytime, anywhere.

Power anxiety just need: use users' concerns about insufficient power to create high-frequency demand.

Diversified profit structure: rental + advertising + value-added + data + sales comprehensive revenue model.

Scale operation: high frequency use × large-scale deployment × refined management.

Cell phone charger station with economies of scale, the more paved, the higher the utilization rate, the lower the cost. High-frequency and low-price strategies attract a large number of users. To establish in-depth channel cooperation with high-traffic venues, to achieve advertising, drainage and other value. Based on the precise analysis of user data, continue to optimize operations and expand diversified services to enhance the overall business competitiveness.

5、What are the product characteristics of a portable charger station?

Portability: public mobile phone charging station is lightweight and portable, meeting the charging needs of users in mobile scenarios.

Universal compatibility: support Type-A, Type-C, Micro-USB, Lightning multiple charging interfaces. Widely applicable to smartphones and mobile devices.

Intelligent management: intelligent management system, real-time monitoring, remote scheduling command.

Design and durability: the material is mostly ABS, PC, metal, etc., stable and durable, suitable for frequent use. Provide appearance, structure and software customization to meet different scenarios.

Safety and reliability: multiple safety protection mechanisms, including overcurrent protection, short circuit protection and temperature protection, to ensure the safety of user equipment and power bank itself.   

What are the technical advantages of rental power bank station? 

Efficient equipment management: through intelligent management to achieve accurate equipment positioning and real-time monitoring, to grasp the distribution location and operating status. With intelligent early warning function, abnormal automatic maintenance reminders, to achieve efficient operation and maintenance.

For investors looking to deepen their understanding of shared power bank technology, click on “What is shared power bank composed of?” to explore the components and functions of shared power banks. This knowledge will assist you in effectively managing your shared power bank business.

6、Case study and data analysis

Successful cases (Chinese market): 

Leading brands and their development history: A number of leading brands have emerged in the Chinese rental power bank station market. These brands have rapidly expanded their market share and competed for users by cooperating with high-traffic venues such as shopping malls and subway stations.

The Chinese power bank market size in 2023 is about 12.6 billion yuan. With the intensification of users' dependence on mobile phones, the continuous increase in power consumption, and the lack of technological breakthroughs and innovations in batteries, the industry is expected to maintain an average annual growth rate of about 20% in the future with the blessing of just-needed attributes.

A leading enterprise in 2023 shared power bank rental station network outlets 1.234 million, the number of registered users reached 391.5 million, revenue reached 3 billion yuan.

In China's densely populated urban areas, the market concentration is high, and a few major players occupy the majority of the market share. Competitive strategies focus on product differentiation (such as faster charging speeds, wider network coverage, technology and management advantages, etc.) and pricing strategies.

7、How to develop a power bank station business?

Comprehensive market research before launch to assess the potential of the target market. Analyze the competitive situation, identify opportunities and challenges, and develop differentiated strategies. Study local laws and regulations and operate in compliance. Investigate local infrastructure to see if it is suitable for the development of the power bank rental station market. Design business models and financial forecasts and risk assessments.

Product selection and customization, hardware adaptation to the needs of different countries/regions. Hardware and software can choose to cooperate with Bajie Charging, can provide hundreds of hardware solutions, support 120 languages, docking 60 global payment channels, has successfully delivered 200 + custom APP.

Investors need to prioritize the layout of high-potential cities and high-traffic areas to maintain long-term layout advantages. Continue to optimize product services, improve business models, and expand profit paths.

Summary:

Power bank rental station provides mobile device charging solutions anytime, anywhere, through the "rental + advertising + data" diversified profit model, with large-scale operation and high-traffic scene layout, is becoming a new business with sustained growth potential in the field of sharing economy.

If you are also interested in the power bank sharing business and want to quickly start a power bank rental business, our solution will help you start a new business at a lower cost and increase your revenue. We will help investors quickly promote power bank station so that you can achieve profitability faster.

Whether you are an individual entrepreneur or a large enterprise, our solutions can provide you with flexible cooperation models to meet the business needs of different stages and help you take a leading position in the power bank station market.

April 3, 2025